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Journal of Business and Technical Communication, Vol. 17, No. 4, 474-489 (2003)
DOI: 10.1177/1050651903255418

After Enron

Integrating Ethics into the Professional Communication Curriculum

Donna Kienzler

Iowa State University

Carol David

Iowa State University

Recent scandals in the business community have alerted professional writing teachers to the importance of highlighting ethics in the curriculum. From former experiences in teaching courses emphasizing ethics, the authors have adapted the curriculum to include a limited discussion of ethical approaches and terms and assigned group writing projects that consider the effects of business on the broader community. As a result of the integration of this ethical component into the entire course, students learn major ethical approaches; gain a vocabulary of ethical terms they can apply in the business world; interrogate the larger questions of business and its interactions with the local, national, and international community; and engage in the kind of dialectical discussions that require critical thinking.

Key Words: business ethics • critical thinking • business communication pedagogy


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