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Journal of Business and Technical Communication
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Struggling to Survive

A Study of Editorial Decision-Making Strategies at MAMM Magazine

Cynthia Ryan

University of Alabama at Birmingham

This article examines editorial strategies revealed by employees at MAMM magazine, a publication covering breast cancer and other women’s reproductive cancers. Drawing on personal interviews and on-site observations, the author discusses specific patterns of editorial decision making in two areas of cancer discourse: the presentation of medical information and the portrayal of survivors’ identities. These patterns are tied to particular organizational, cultural, and ideological influences on editorial practices emphasized by participants in the study as well as to economic outcomes for the publication.

Key Words: breast cancer discourse • survivorship discourse • magazine studies • editorial decision-making strategies

Journal of Business and Technical Communication, Vol. 19, No. 3, 353-376 (2005)
DOI: 10.1177/1050651905275643
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[Abstract] [PDF]