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Journal of Business and Technical Communication
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Why We Chose Rhetoric

Necessity, Ethics, and the (Re)Making of a Professional Writing Program

Candace Spigelman

Laurie Grobman

Penn State University, Berks

This article examines the authors’ arduous struggle to develop a professional communication program that would not only meet their students’ professional and intellectual needs but also achieve an identity consistent with their goals as scholars and teachers of composition. Ultimately, the authors argue that a professional communication program that combines in its teaching the ethos of a liberal arts tradition along with the practical skills needed by writers in the workplace is both desirable and possible but that it must be flexible enough to allow for ongoing curricular and philosophical negotiations to meet changing contextual demands.

Key Words: professional communication • technical communication • business communication • professional communication degree program • academic program • classical rhetoric • contemporary rhetoric • workplace writing

Journal of Business and Technical Communication, Vol. 20, No. 1, 48-64 (2006)
DOI: 10.1177/1050651905281039
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[Abstract] [PDF]