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On Being Less Theoretical and More Technological in Organizational CommunicationArizona State University This commentary reflects on Mumby and Stohl's essay "Disciplining Organizational Communication Studies." The author argues that Mumby and Stohl's desire to create a "birth" story for the discipline caused them to overlook two important trends among its scholars that may work to undermine the discipline's relevance: overvaluing theory relative to the empirical study of communication behavior and resisting technology both as a subject and a tool. Organizational communication scholars should work against tendencies to maintain the currency of their research enterprise.
Key Words: organizational communication research methods technology observation behavior
Journal of Business and Technical Communication, Vol. 20, No. 3,
325-338 (2006) |
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