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How Technology Has Influenced the Field of Corporate Communication

Tuck School of Business at Dartmouth College

This commentary serves as a sequel to and an update of the author's earlier article "Corporate Communication as a Discipline: Toward a Definition." In addition to presenting new information about the field of corporate communication, the author discusses the particular effect that technology has had on the field as both a function in business and a discipline within the academy. He focuses specifically on the challenges and opportunities that new technologies have brought to the field and explores possibilities for teaching and research.

Key Words: corporate communication • technology • blogs • integration • new communication channels

Journal of Business and Technical Communication, Vol. 20, No. 3, 357-370 (2006)
DOI: 10.1177/1050651906287260


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