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Journal of Business and Technical Communication
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Qualitative Sampling Methods

A Primer for Technical Communicators

Amy Koerber

Texas Tech University

Lonie McMichael

Texas Tech University

Qualitative sampling methods have been largely ignored in technical communication texts, making this concept difficult to teach in graduate courses on research methods. Using concepts from qualitative health research, this article provides a primer on qualitative methods as an initial effort to fill this gap in the technical communication literature. Specifically, the authors attempt to clarify some of the current confusion over qualitative sampling terminology, explain what qualitative sampling methods are and why they need to be implemented, and offer examples of how to apply commonly used qualitative sampling methods.

Key Words: research methods • sample selection • qualitative research • interdisciplinarity

This version was published on October 1, 2008

Journal of Business and Technical Communication, Vol. 22, No. 4, 454-473 (2008)
DOI: 10.1177/1050651908320362
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