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Journal of Business and Technical Communication
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Squaring the Learning Circle

Cross-Classroom Collaborations and the Impact of Audience on Student Outcomes in Professional Writing

Mark Ward, Sr

Clemson University

Student compositions traditionally are written for the teacher. Yet instructors of professional communication genres have discovered that students' motivation may be enhanced when they write assignments for audiences of peers within the classroom or professionals outside the campus. Yet client-based projects require writing students who have never yet written for an external audience to make a leap beyond the classroom. To bridge the gap between writing for classroom peers and writing for professional clients, this article describes a third and intermediate choice of audience, namely, external peers in cross-classroom collaborations that occur via telecommunication. The author places this intermediate-audience strategy within the larger conversation about the impact of audience on student writing outcomes, applies the strategy to professional writing pedagogy, and reports the results of a small pilot study that provide some preliminary support for the strategy.

Key Words: composition • professional writing • writing pedagogies • audience effects • student motivation

This version was published on January 1, 2009

Journal of Business and Technical Communication, Vol. 23, No. 1, 61-82 (2009)
DOI: 10.1177/1050651908324381


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