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Journal of Business and Technical Communication
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Networked Exchanges, Identity, Writing

Jeff Rice

University of Missouri, ricejr{at}missouri.edu

This article argues for a rhetoric of networked exchanges that focuses on the response. Working from Spinuzzi's call for a rhetoric of horizontal learning, it examines two kinds of online writing spaces in order to propose such a rhetoric. After surveying conflicting, academic attitudes regarding networked exchanges, the article proposes the response as a type of professional communication. A specific message board thread and a series of blog carnivals serve as examples of the rhetoric of response, a way that horizontal learning produces a specific type of networked writing identity. The article concludes with a call for response-based communication practices.

Key Words: networks • exchange • blogs • message boards • horizontal learning • carnival

This version was published on July 1, 2009

Journal of Business and Technical Communication, Vol. 23, No. 3, 294-317 (2009)
DOI: 10.1177/1050651909333178
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