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Features of Success in Engineering Design Presentations

A Call for Relational Genre Knowledge

North Carolina State University, deanna_dannels{at}ncsu.edu

This study explores design presentations that were graded by engineering faculty in order to assess the distinguishing features of those that were successful. Using a thematic analysis of 17 videotaped, final presentations from a capstone chemical engineering (CHE) course, it explores the rhetorical strategies, oral styles, and organizational structures that differentiate successful and unsuccessful team presentations. The results suggest that successful presenters used rhetorical strategies, oral styles, and organizational structures that illustrated students’ ability to negotiate the real and simulated relational and identity nuances of the design presentation genre—in short, they illustrated students’ relational genre knowledge.

Key Words: relational genre knowledge • communication in the disciplines • communication in engineering • communication across the curriculum

This version was published on October 1, 2009

Journal of Business and Technical Communication, Vol. 23, No. 4, 399-427 (2009)
DOI: 10.1177/1050651909338790


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