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Perceptions of Communication in the Corporate Community

University of Wisconsin Center—Waukesha County

To find out more about the communication needs of people in business, the author sent questionnaires to 2,200 chief executive officers (CEOs) and directors of personnel or training. I received 207 answers. Respondents believe that oral communication before a small group is important and that principles of communication should be stressed over formats for letters and memos. They believe reading and editing, as well as grammar skills, are very important. In many respects, the results of this survey are similar to those of others done across the country in the past 20 years, but there are some comments on reading, editing, and writing letters with bad news that were not part of earlier surveys.

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