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Journal of Business and Technical Communication
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A Critique of Hall's Contexting Model

A Meta-Analysis of Literature on Intercultural Business and Technical Communication

Peter W. Cardon

University of South Carolina, pcardon{at}sc.edu

Edward Hall's model of low-context and high-context cultures is one of the dominant theoretical frameworks for interpreting intercultural communication. This article reports a meta-analysis of 224 articles in business and technical communication journals between 1990 and 2006 and addresses two primary issues: (a) the degree to which contexting is embedded in intercultural communication theory and (b) the degree to which the contexting model has been empirically validated. Contexting is the most cited theoretical framework in articles about intercultural communication in business and technical communication journals and in intercultural communication textbooks. An extensive set of contexting propositions has emerged in the literature; however, few of these propositions have been examined empirically. Furthermore, those propositions tested most frequently have failed to support many contexting propositions, particularly those related to directness. This article provides several recommendations for those researchers who seek to address this popular and appealing yet unsubstantiated and underdeveloped communication theory.

Key Words: contexting • high context • low context • intercultural communication • directness

This version was published on October 1, 2008

Journal of Business and Technical Communication, Vol. 22, No. 4, 399-428 (2008)
DOI: 10.1177/1050651908320361
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